広告費用はゼロ!アプリのダウンロード数を伸ばすためにやっていること 〜ASO編〜

AppStoreで検索されたときに、上位の方に表示されるために行う施策です。

ASO (App Store Optimize) - アプリストア最適化

AppStoreでは、アプリの申請時に「キーワード」を入れるスペースがあり、全角・半角込みで100文字いれられる場所があります。また、アプリのタイトルもこの検索結果に影響してきます。

アプリのタイトルやキーワードはアップデートのときにしか変えられないので、毎回必ず見直すようにしましょう。

頑張れば、こんな感じで上がっていきます。
ASO-keyword
※AppAnnieのグラフです。下の方に小さく吹き出しのマークが付いていると思いますが、これがアップデートしたタイミングです。アプデのタイミングでインストール数が変わっているのがわかると思います。2回目のアプデでは失敗してますね。

1.まずは必須と思われるキーワードを入れます。

アプリ名とか、アプリ名のカタカナ読み・略称など。あとはアプリの特徴的なワードとか。

また、キーワードはなるべく細かく分けましょう。例えば「脱出ゲーム」と入れたい場合は、「脱出,ゲーム」と分けて入れます。
「脱出ゲーム」とだけ入れたとき、「脱出」で検索しても引っかからないらしいです。
逆に「脱出,ゲーム」と入れれば、「脱出」「脱出ゲーム」「ゲーム」の3パターンで引っかかります。

2.多分半分くらい余るので、この半分でいろいろ検証しましょう。

AppStoreのキーワードは全角で100文字まで。(区切りのカンマ込み)
余らせても何もいいことはないので、目一杯キーワードを入れましょう。

ここに入れるワードは、下記の方法で選んでいきます。

AppStoreの検索予測を見る

入れたいキーワードをAppStoreに入れたとき、どんなキーワードが複合検索されているのかを検索予測で見ることができます。

例えば「カメラ」と入れると、「加工」「人気」「無料」などが一緒に検索されていることがわかります。

「謎解き」と入れると、「ゲーム」「げーむ」「無料」「脱出」「メモ」と出てきます。

自分のアプリとかけ離れていないワードだったら入れちゃいましょう。

ライバルアプリからパクる

似たようなアプリ、ユーザー層が被ってそうなアプリがあれば、そのアプリがどんなキーワードで上位にきているのか、AppAnnieで調べ、同じキーワードを入れていきます。

appannie
AppAnnie

流行りのワードを入れる

「妖怪ウォッチ」とか「おそ松さん」とか「嵐」とかの流行ワードもうまく盛りこむのも一つの方法です。でも、アプリに全く関係ない固有名詞とか入れると、リジェクト対象になるので自己責任で。

ちなみに、「妖怪ウォッチ」なら「妖怪」と「ウォッチ」に分けて、100文字の中に分散させて入れれば通ったりします。

キーワードの検証方法

毎回記録→インストール数上がるかどうか確認。

例えば、A,B,Cというキーワードを入れていたアプリを、A,B,Dというキーワードに変えた時に、インストール数が上がるか下がるか、という感じでテストしていきます。

上がればDというキーワードは良い、下がったら良くない、という判断をしていきます。

地道です。

Playストアで試す。

Playストアでは、AppStoreと違って、ディスクリプション内のキーワードが検索順位に影響してきます。また、ディスクリプションはいつでも変えられます。

ディスクリプションを変更してから検索順位に影響が出てくるまで数時間と言われているので、これを利用してキーワード選定→iOSのアプリのアップデート時にキーワードを使用、という方法を取っている人もいるようです。

(めんどくさいのでここまではやってませんけど)

まとめ。

  1. アプリのタイトルとキーワード100文字をフル活用しよう。
  2. 入れるべきキーワードはいろいろなところから探そう。
  3. きちんと記録して、地道に検証しよう。

おまけ:AppAnnieはその他にもいろいろ便利です。

appannie
AppAnnie

iTunesConnectのアカウントやGoogle Playのアカウントを連携させておけば、インストール数とかも確認できます。

また、「キーワード/ASO」という項目からは、特定のキーワードでストアを検索した時に何番めにアプリが出てくるかをグラフで見ることもできます。
例えば、「クイズ 無料」というキーワードでストア検索をした時ですが、1月29日にいきなり120位まで上がったかと思えば、そのまま7位まで上がっているということがわかったりもします。

Appannie2

ASOにはあまり関係ないですが、アプリを入れておけばいつでもインストール数やストア上での順位を確認することができるのでオススメです。

App Annie

App Annie
開発元:App Annie
無料
posted with アプリーチ

72 Responses

  1. Continued より:

    I simply want to say I am very new to blogging and site-building and certainly liked your web page. More than likely I’m likely to bookmark your site . You absolutely come with amazing well written articles. Thank you for revealing your web site.

  2. hi!,I really like your writing very a lot! proportion we keep up a correspondence extra about your article on AOL? I need an expert in this space to solve my problem. Maybe that’s you! Looking ahead to see you.

  3. This movie puts the audience in such a lighthearted state that when it’s time to wrap up the story, some feeling of letdown sets in.

  4. Hello, i think that i saw you visited my blog so i came to “return the favor”.I am attempting to find things to improve my web site!I suppose its ok to use some of your ideas!!

  5. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the web will be a lot more useful than ever before.

  6. aoflibrary.net より:

    I must express some thanks to this writer for bailing me out of this particular predicament. After scouting throughout the the net and coming across ways that were not powerful, I figured my life was over. Existing without the presence of approaches to the problems you’ve fixed all through your guide is a crucial case, and ones which could have badly damaged my career if I had not discovered your web page. Your own mastery and kindness in controlling all the things was valuable. I don’t know what I would’ve done if I had not encountered such a solution like this. I am able to at this point look ahead to my future. Thanks so much for the professional and amazing guide. I won’t be reluctant to endorse the blog to anybody who would need care about this subject matter.

  7. Good website! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. I’ve subscribed to your feed which must do the trick! Have a nice day!

  8. www.5aswiss.com より:

    I am continually invstigating online for ideas that can help me. Thanks!

  9. Good write-up, I¡¦m regular visitor of one¡¦s site, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

  10. Very well written post. It will be valuable to anybody who usess it, as well as yours truly :). Keep doing what you are doing – looking forward to more posts.

  11. Hello. excellent job. I did not expect this. This is a remarkable story. Thanks!

  12. brandsfavor.com より:

    Well I sincerely enjoyed reading it. This article provided by you is very effective for proper planning.

  13. I don’t even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!

  14. Hello. fantastic job. I did not imagine this. This is a excellent story. Thanks!

  15. dubturbo より:

    I just want to tell you I am a newbie to running a blog and site-building and of course I just like this blog. Probably I am intending to bookmark your blog post . You certainly come with impressive posts and reviews. Thanks for sharing your blog.

  16. Very nice post. I just stumbled upon your weblog and wanted to say that I’ve truly enjoyed browsing your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again very soon!

  17. I enjoy, cause I found just what I was looking for. You have ended my four day long hunt! God Bless you man. Have a great day. Bye

  18. As a Newbie, I am continuously browsing online for articles that can help me. Thank you

  19. Pretty section of content. I just stumbled upon your web site and in accession capital to assert that I get actually enjoyed account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently quickly.

  20. Fashion より:

    Perfectly composed subject matter, thanks for selective information. “You can do very little with faith, but you can do nothing without it.” by Samuel Butler.

  21. I¡¦ve read some good stuff here. Definitely price bookmarking for revisiting. I surprise how so much attempt you set to make the sort of great informative web site.

  22. kenoshanow.com より:

    What i do not realize is actually how you’re no longer actually much more neatly-appreciated than you may be now. You’re very intelligent. You understand thus considerably in the case of this topic, produced me in my view consider it from so many varied angles. Its like women and men don’t seem to be interested until it is one thing to accomplish with Lady gaga! Your individual stuffs outstanding. All the time care for it up!

  23. Fashion より:

    obviously like your web-site but you have to test the spelling on quite a few of your posts. Many of them are rife with spelling issues and I find it very bothersome to inform the reality then again I will definitely come again again.

  24. You could certainly see your enthusiasm within the work you write. The sector hopes for more passionate writers such as you who aren’t afraid to say how they believe. At all times follow your heart.

  25. Whats Going down i’m new to this, I stumbled upon this I have discovered It positively useful and it has helped me out loads. I’m hoping to give a contribution & aid other users like its aided me. Good job.

  26. Thanks for every other magnificent article. The place else may just anybody get that type of info in such a perfect way of writing? I have a presentation next week, and I’m on the search for such information.

  27. I got what you mean , thankyou for putting up.Woh I am happy to find this website through google. “I was walking down the street wearing glasses when the prescription ran out.” by Steven Wright.

  28. Magnificent beat ! I wish to apprentice while you amend your web site, how could i subscribe for a blog web site? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea

  29. My brother recommended I might like this web site. He was entirely right. This post truly made my day. You cann’t imagine just how much time I had spent for this info! Thanks!

  30. baseball より:

    I must convey my gratitude for your kind-heartedness for people that have the need for guidance on your study. Your personal commitment to passing the message all-around turned out to be certainly useful and have specifically permitted most people just like me to reach their goals. Your new warm and helpful advice means this much a person like me and additionally to my colleagues. Thank you; from everyone of us.

  31. home values より:

    As a Newbie, I am continuously searching online for articles that can help me. Thank you

  32. new games より:

    Hello there, You have done a fantastic job. I will certainly digg it and personally recommend to my friends. I am sure they will be benefited from this web site.

  33. I enjoy you because of all your valuable hard work on this web site. Debby take interest in engaging in research and it’s really easy to understand why. Most people learn all relating to the powerful form you create useful ideas by means of your website and as well welcome contribution from visitors on this concept plus our favorite princess is certainly becoming educated a whole lot. Take advantage of the remaining portion of the year. You are always performing a powerful job.

  34. Hi, i think that i saw you visited my weblog so i came to “return the favor”.I’m attempting to find things to enhance my site!I suppose its ok to use a few of your ideas!!

  35. I was examining some of your articles on this site and I believe this internet site is really informative ! Continue posting .

  36. Well I truly enjoyed reading it. This tip procured by you is very useful for accurate planning.

  37. I was just seeking this information for a while. After 6 hours of continuous Googleing, finally I got it in your website. I wonder what is the lack of Google strategy that don’t rank this kind of informative websites in top of the list. Normally the top web sites are full of garbage.

  38. News より:

    I got what you intend, appreciate it for posting .Woh I am thankful to find this website through google. “I would rather be a coward than brave because people hurt you when you are brave.” by E. M. Forster.

  39. News より:

    Very interesting information!Perfect just what I was searching for! “I have great faith in fools — self confidence my friends call it.” by Edgar Allan Poe.

  40. News より:

    It is truly a nice and helpful piece of info. I’m satisfied that you simply shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.

  41. I have been exploring for a bit for any high-quality articles or weblog posts in this sort of space . Exploring in Yahoo I ultimately stumbled upon this web site. Reading this info So i¡¦m happy to show that I’ve an incredibly excellent uncanny feeling I discovered just what I needed. I most indubitably will make sure to don¡¦t fail to remember this site and give it a glance regularly.

  42. I like the helpful information you provide in your articles. I will bookmark your blog and check again here frequently. I am quite sure I will learn a lot of new stuff right here! Best of luck for the next!

  43. News より:

    I’ll immediately take hold of your rss feed as I can not in finding your e-mail subscription hyperlink or newsletter service. Do you’ve any? Please allow me know in order that I may subscribe. Thanks.

  44. I like the helpful information you provide in your articles. I will bookmark your weblog and check again here regularly. I am quite certain I’ll learn plenty of new stuff right here! Best of luck for the next!

  45. News より:

    Wow! This could be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Actually Great. I’m also a specialist in this topic so I can understand your effort.

  46. Fashion より:

    Some genuinely nice and useful info on this internet site, as well I conceive the design has superb features.

  47. Hi there, You’ve done an incredible job. I’ll certainly digg it and personally suggest to my friends. I am sure they will be benefited from this site.

  48. News より:

    I loved as much as you will receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.

  49. News より:

    I do consider all the ideas you’ve offered on your post. They’re really convincing and will certainly work. Still, the posts are very short for beginners. May just you please prolong them a bit from next time? Thank you for the post.

  50. Magnificent goods from you, man. I’ve understand your stuff previous to and you are just extremely great. I actually like what you have acquired here, really like what you’re saying and the way in which you say it. You make it enjoyable and you still care for to keep it smart. I cant wait to read much more from you. This is actually a wonderful site.

  51. I have to convey my affection for your kindness giving support to folks who require assistance with this one content. Your real dedication to getting the message around came to be surprisingly productive and has regularly allowed many people like me to realize their ambitions. Your amazing informative guide implies much a person like me and even more to my mates. With thanks; from everyone of us.

  52. News より:

    I believe you have observed some very interesting details , appreciate it for the post.

  53. I’m still learning from you, as I’m trying to achieve my goals. I definitely love reading all that is written on your blog.Keep the tips coming. I loved it!

  54. I’m very happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this best doc.

  55. News より:

    I do believe all of the concepts you’ve introduced on your post. They are very convincing and will certainly work. Still, the posts are too quick for newbies. May you please extend them a little from subsequent time? Thanks for the post.

  56. Fashion より:

    Some really select posts on this internet site , bookmarked .

  57. What i don’t understood is if truth be told how you’re now not really much more neatly-favored than you may be now. You’re so intelligent. You know therefore considerably when it comes to this topic, made me for my part believe it from a lot of various angles. Its like men and women are not fascinated until it is one thing to accomplish with Lady gaga! Your personal stuffs outstanding. At all times handle it up!

  58. I don’t even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!

  59. poia.info より:

    Thank you, I’ve recently been searching for information approximately this subject for ages and yours is the best I have discovered so far. However, what concerning the conclusion? Are you positive in regards to the supply?

  60. I like what you guys are up also. Such smart work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my website :).

  61. Howdy, You have done a fantastic job. I most certainly will surely digg it and really recommend to my buddies. I know that they would be benefited from this website.

  62. News より:

    Regards for helping out, excellent information. “I have witnessed the softening of the hardest of hearts by a simple smile.” by Goldie Hawn.

  63. travel より:

    I have been exploring for a bit for any high quality articles or weblog posts in this kind of space . Exploring in Yahoo I ultimately stumbled upon this website. Reading this information So i¡¦m happy to convey that I’ve an incredibly excellent uncanny feeling I discovered just what I needed. I most no doubt will make sure to do not fail to remember this website and provides it a glance on a relentless basis.

  64. What i don’t realize is actually how you are not actually a lot more smartly-preferred than you may be right now. You are very intelligent. You already know therefore significantly in terms of this matter, made me in my view imagine it from so many various angles. Its like women and men aren’t involved unless it is something to accomplish with Lady gaga! Your personal stuffs excellent. Always maintain it up!

  65. Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such wonderful information being shared freely out there.

  66. Mathematic より:

    There is perceptibly a bundle to realize about this. I believe you made certain good points in features also.

  67. Nice blog here! Also your web site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

  68. home for sale より:

    Fantastic beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog web site? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept

  69. travel agency より:

    Great ¡V I should certainly pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Nice task..

  70. It¡¦s really a great and useful piece of information. I am glad that you shared this helpful info with us. Please stay us up to date like this. Thanks for sharing.

  71. Health より:

    Simply desire to say your article is as astounding. The clearness in your post is simply spectacular and i could assume you’re an expert on this subject. Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please carry on the enjoyable work.

コメントを残す

メールアドレスが公開されることはありません。