広告費用はゼロ!アプリのダウンロード数を伸ばすためにやっていること 〜ストア準備編〜

アプリを作ってリリースしても、インストールされなきゃ意味がない!
インストール数を上げるために、していることをまとめてみました。

有料のプロモーションはさておき、お金をかけずにできることもある程度あります。きちんとやっていくことでじわじわ効果が出てくるので、根気よく!

大きく分けると、下記の3つが大事かと思います。

  • AppStore・Playストアの情報
  • ASO(App Store Optimization)
  • SNSの運用

今日は一つ目の「AppStore・Playストアの情報」について書いていきます。

AppStore・Playストアの情報

ストアに掲載できる情報はいろいろありますが、まず大事なのはアプリ名・アイコン・スクリーンショット。それぞれ気をつけるポイントがあります。

アプリ名

1. シンプルに短く。

まずはやっぱり、アプリ名。これはシンプルにズバッとわかりやすいものがオススメです。特に若年層をターゲットにするなら、英語はあまりオススメしません。思っているより、英語が読めない人はたくさんいます。どうしても英語の名前がよければ、カタカナを振ったり、カタカナの略称なんかをつければだいぶマシになるかと思います。

また、長い名前だと覚えてもらいずらい=口コミで広がりずらいと考えられるので、短い方がいいでしょうね。

ちなみに、私たちがリリースしている「SliceHEROES」は、読めない人対策と覚えやすさの両方を考えて、「スラヒー」という略称をタイトルに付けています。(まだあまり浸透していない部分もあるので、Twitterとかで自分たちでスラヒースラヒー言ったりしています笑)

2. ASOキーワードを程よく盛り込む。

ASOについては後でもう少し詳しくやりますが、アプリ名にキーワードをいれるとストアでの検索で上位に表示されやすくなります。Appleはアプリ名にキーワードを入れることを禁止しており、やりすぎるとリジェクトされますが、程よい感じに何個か入れるくらいなら通ります。

3.最初の20文字で何のアプリかわかるように。

AppStoreでは、アプリ名は225byteまでという規定がありますが、ありますが、実際にストアで表示されるのはiPhone6sで全角26文字まで。iPhone5sなどの端末では、これがもっと減ります。なるべくアプリ名の最初の方で、何のアプリかわかるように入れましょう。
※アプリ名を前に持ってくるのか、「○○な写真が撮れる!」などのアプリのちょっとした説明を前に持ってくるのかは戦略次第です。

アイコン

正直、アイコンはそんなに神経質にならなくていいのかな、と感じています。
かっこ悪すぎるとか気持ち悪いとかなんかデザインが古いとかの理由でホームに置きたくないレベルじゃなければいいかな、と思ってます。

1.何のアプリかわかるように。

例えばカメラならレンズが中央にあったり、ソシャゲならエルフっぽい女の子が枠で囲まれてたり、アイコンだけで何系のアプリかわかるものってあると思います。そこから外れない方が、アプリを探している人を引っ掛けやすいです。

2.ストアや端末の中で目立つように。

AppStoreは白いです。白背景のストアに入れたときに目立つアイコンかどうか、ストアのスクショとってはめてみたりするのって大事だと思います。

↓こんなふうに。
AppStore

実はスラヒー、初期のアイコンは白でした。85位のところに入れてみました。
そもそもダサいという問題もありますが、Storeで目立たないので白背景自体をやめました。

また、無事インストールしてもらえても、起動されずに忘れ去られてしまうアプリもたくさんあります。(半分以上が次の日に起動してもらえないと言われています!)

インストールした後も忘れられないように、壁紙を薄い色・濃い色・アイドルの写真などの何パターンか変え、端末の中で目立つかどうかも試しましょう。

3.ターゲットが決まっているなら、その人たちに好まれるように。

女子高生を狙うなら、その人たちが好むテイストのデザインに。それだけです。ターゲットを特に絞らないなら、自分の趣味でいいと思います。

スクリーンショット

1.最初の2枚が勝負!

スクリーンショットは、広告です

いかに惹きつけられるデザインにするか、コピーを入れられるかどうかが勝負です。
AppStoreでの検索結果に表示されるのは最初の2枚なので、ここに全力を注ぎましょう!

因みに、スラヒーは、問題画像をバンバン見せて「わかるから答えたい!答えを入力したい!」という状況を作り、アプリのインストールをしてもらう作戦をとっているので、スクリーンショットの1枚目・2枚目にはすぐに答えられるような問題を見せています。

↓こんなふうになってます。
Search.png

2.紹介動画はあった方がいいです。

正直どれだけ見られているのかわからないですが、存在していた方が良いことは間違いないです。作っていないアプリもたくさんあるので、作るだけで差がつきます。

また、万が一ストアでフィーチャーされたときとか、「動画があるアプリだけ」をピックされることもあるそうです。MacにiPhoneつないでQuickTime使えば、端末の画面の録画ができるのでサクッと作りましょう。

まとめ

  1. アプリ名はシンプルに短く。
  2. でもキーワードをうまく盛り込もう。
  3. アイコンはストアや端末内で目立つように。
  4. スクショは1・2枚目で勝負!動画もできればつくろう。

67 Responses

  1. I simply want to tell you that I’m new to weblog and really loved you’re web page. Probably I’m likely to bookmark your website . You surely come with wonderful article content. Thanks a bunch for sharing with us your blog.

  2. This design is wicked! You most certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  3. Wow, superb blog format! How lengthy have you been blogging for? you make running a blog glance easy. The whole look of your web site is wonderful, as smartly as the content!

  4. solomon2crm.com より:

    Thank you a bunch for sharing this with all folks you really understand what you are talking about! Bookmarked. Please additionally consult with my web site =). We will have a hyperlink change agreement between us!

  5. Super-Duper website! I am loving it!! Will be back later to read some more. I am taking your feeds also

  6. aoflibrary.net より:

    You are a very smart individual!

  7. 5aswiss.com より:

    I haven¡¦t checked in here for some time since I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend :)

  8. Wonderful work! That is the type of information that should be shared across the net. Shame on the search engines for not positioning this post upper! Come on over and seek advice from my site . Thanks =)

  9. blogcabinca.org より:

    Wow! Thank you! I continually needed to write on my blog something like that. Can I take a part of your post to my website?

  10. I was just seeking this information for a while. After six hours of continuous Googleing, finally I got it in your web site. I wonder what’s the lack of Google strategy that don’t rank this type of informative websites in top of the list. Usually the top websites are full of garbage.

  11. I would like to thnkx for the efforts you have put in writing this website. I’m hoping the same high-grade site post from you in the upcoming as well. Actually your creative writing abilities has inspired me to get my own website now. Actually the blogging is spreading its wings fast. Your write up is a good example of it.

  12. columbusgis.com より:

    Hi there, I found your blog via Google even as searching for a similar topic, your site came up, it seems great. I’ve bookmarked it in my google bookmarks.

  13. science daily より:

    Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such excellent info being shared freely out there.

  14. As I website possessor I believe the content matter here is rattling magnificent , appreciate it for your hard work. You should keep it up forever! Good Luck.

  15. Nicholas Collet より:

    we do hope you never stop! This really among the best blogs I have ever read. You have got quite a few ridiculous ability here, man. I really believe that you simply never loose your style since you may be definitely one on the trendiest bloggers around. Make sure you keep it up since the web needs someone like you spreading the word.

  16. You made a number of fine points there. I did a search on the subject matter and found the majority of folks will have the same opinion with your blog.

  17. Excellent beat ! I wish to apprentice while you amend your website, how could i subscribe for a blog website? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  18. I must express my love for your generosity for people that have the need for assistance with your concern. Your special commitment to getting the message all through appears to be incredibly functional and have continuously empowered employees like me to attain their desired goals. This informative instruction means this much to me and still more to my mates. Thanks a lot; from each one of us.

  19. Fashion より:

    I enjoy the efforts you have put in this, appreciate it for all the great blog posts.

  20. I’ve been absent for some time, but now I remember why I used to love this web site. Thank you, I¡¦ll try and check back more often. How frequently you update your site?

  21. Nice read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch because I found it for him smile Thus let me rephrase that: Thank you for lunch!

  22. ircyb.org より:

    I’ve been surfing online greater than three hours today, but I never discovered any fascinating article like yours. It¡¦s lovely value sufficient for me. In my view, if all website owners and bloggers made good content material as you did, the web will be a lot more helpful than ever before.

  23. Great remarkable issues here. I¡¦m very satisfied to peer your post. Thanks so much and i am taking a look forward to contact you. Will you please drop me a mail?

  24. kenoshanow.com より:

    I as well as my guys appeared to be reviewing the great suggestions found on the website and then all of the sudden I got a terrible suspicion I never expressed respect to the site owner for those techniques. These boys happened to be for this reason happy to study all of them and have in effect certainly been making the most of these things. Thank you for really being simply accommodating as well as for picking some essential ideas millions of individuals are really needing to discover. Our sincere apologies for not expressing appreciation to earlier.

  25. Great write-up, I¡¦m regular visitor of one¡¦s site, maintain up the nice operate, and It’s going to be a regular visitor for a lengthy time.

  26. Undeniably believe that which you said. Your favorite reason seemed to be on the net the simplest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people can take a signal. Will likely be back to get more. Thanks

  27. recipe より:

    There is perceptibly a lot to identify about this. I consider you made some good points in features also.

  28. As I web site possessor I believe the content matter here is rattling wonderful , appreciate it for your hard work. You should keep it up forever! Best of luck.

  29. play games より:

    I’m still learning from you, as I’m trying to reach my goals. I certainly liked reading all that is written on your website.Keep the aarticles coming. I loved it!

  30. I was recommended this blog by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are amazing! Thanks!

  31. I loved as much as you will receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get got an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this increase.

  32. Just desire to say your article is as astounding. The clearness in your post is just cool and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please keep up the enjoyable work.

  33. We’re a group of volunteers and starting a new scheme in our community. Your website provided us with valuable information to work on. You have done a formidable job and our whole community will be grateful to you.

  34. Good – I should certainly pronounce, impressed with your site. I had no trouble navigating through all tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your customer to communicate. Nice task.

  35. News より:

    As soon as I discovered this internet site I went on reddit to share some of the love with them.

  36. News より:

    Simply a smiling visitant here to share the love (:, btw outstanding pattern .

  37. News より:

    Great blog here! Also your website loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

  38. Normally I do not read post on blogs, but I wish to say that this write-up very forced me to check out and do it! Your writing style has been amazed me. Thanks, quite nice article.

  39. News より:

    It’s truly a nice and useful piece of information. I am happy that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.

  40. I keep listening to the news update lecture about getting boundless online grant applications so I have been looking around for the finest site to get one. Could you advise me please, where could i find some?

  41. Hello, Neat post. There is an issue with your website in web explorer, might test this¡K IE nonetheless is the marketplace leader and a large element of other people will miss your magnificent writing due to this problem.

  42. News より:

    I view something truly interesting about your site so I bookmarked .

  43. Fashion より:

    A person necessarily assist to make severely posts I might state. This is the first time I frequented your website page and so far? I surprised with the research you made to make this particular publish extraordinary. Wonderful job!

  44. News より:

    I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again!

  45. It¡¦s really a great and useful piece of info. I am glad that you simply shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

  46. News より:

    Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more from this post. I am very glad to see such fantastic information being shared freely out there.

  47. You made some good points there. I looked on the internet for the issue and found most individuals will approve with your blog.

  48. Thank you so much for giving everyone an exceptionally wonderful chance to read in detail from this website. It can be so ideal and also full of a lot of fun for me and my office acquaintances to visit your blog nearly thrice per week to read the new tips you have. And indeed, I’m actually pleased concerning the wonderful guidelines you give. Certain 3 points in this posting are basically the very best I have ever had.

  49. News より:

    I not to mention my friends were found to be looking at the nice secrets and techniques found on the blog while unexpectedly I got an awful feeling I had not expressed respect to the blog owner for those tips. The people ended up totally passionate to learn them and have definitely been tapping into them. Thanks for simply being really considerate as well as for going for these kinds of perfect resources millions of individuals are really needing to learn about. My personal sincere apologies for not expressing gratitude to earlier.

  50. Definitely, what a great site and instructive posts, I will bookmark your website.Have an awsome day!

  51. I have been absent for some time, but now I remember why I used to love this blog. Thanks, I will try and check back more often. How frequently you update your site?

  52. Hi my family member! I wish to say that this article is awesome, great written and include approximately all significant infos. I’d like to see extra posts like this.

  53. I have been exploring for a little for any high-quality articles or blog posts on this sort of house . Exploring in Yahoo I eventually stumbled upon this site. Studying this info So i¡¦m satisfied to convey that I’ve a very excellent uncanny feeling I came upon exactly what I needed. I such a lot indubitably will make certain to don¡¦t disregard this web site and provides it a look regularly.

  54. www.rim1.org より:

    Thanks for some other informative site. The place else could I am getting that type of information written in such a perfect manner? I have a undertaking that I’m just now working on, and I have been on the glance out for such information.

  55. Thankyou for helping out, good info .

  56. I became honored to receive a call from my pal right away he seen the important suggestions discussed on the website. Surfing your site article is indeed a brilliant experience. Many thanks for considering readers much like me, and I want on your behalf the best of achievement for a professional in this subject.

  57. News より:

    Very interesting topic, thank you for putting up.

  58. Keep functioning ,remarkable job!

  59. airline flights より:

    Thank you a bunch for sharing this with all folks you really recognise what you’re speaking approximately! Bookmarked. Kindly also consult with my site =). We could have a hyperlink exchange contract among us!

  60. I truly enjoy examining on this site, it has got good articles . “Violence commands both literature and life, and violence is always crude and distorted.” by Ellen Glasgow.

  61. Simply desire to say your article is as amazing. The clearness in your post is just great and i can assume you are an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please keep up the rewarding work.

  62. cake recipes より:

    Excellent blog here! Also your website loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as fast as yours lol

  63. home finder より:

    Thank you a bunch for sharing this with all folks you actually recognise what you are speaking approximately! Bookmarked. Kindly also talk over with my website =). We can have a link trade agreement among us!

  64. What i do not understood is actually how you’re now not really much more neatly-favored than you may be right now. You are very intelligent. You know therefore considerably when it comes to this topic, made me personally imagine it from a lot of numerous angles. Its like men and women aren’t fascinated until it is something to do with Woman gaga! Your individual stuffs nice. Always maintain it up!

  65. Health より:

    Really nice layout and wonderful subject material , nothing at all else we need : D.

  66. Very interesting info!Perfect just what I was searching for!

コメントを残す

メールアドレスが公開されることはありません。